Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building software and services that will enable our users to experience the blockchain-enabled future of finance. Our customers are at the centre of everything we do, and we are obsessed with creating a pleasant experience throughout their entire crypto journey.
We are recruiting to fill the position below:
Job Title: Social Media Manager
Location: Lagos, Remote (within location)
Job type: Full time
Department: Marketing
Overview
- Join Busha as a Social Media Manager, where your knack for creativity, passion for digital transformation and a proven track record in social media management and innovation will help propel our company to new heights.
- As the Social Media Manager at Busha, you’ll spearhead initiatives to enhance Busha’s online presence and brand perception through creative and innovative digital strategies, focusing on brand building and engagement.
- You must have a deep understanding of social media trends, best practices, and analytics, ensuring that our brand presence is engaging, consistent, and driving measurable results.
Responsibilities
Social Media Strategy Planning:
- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversions.
- Set specific objectives, KPIs, and metrics to track performance and growth across all social platforms.
- Research audience preferences and trends to optimise content and strategy for maximum engagement.
- Plan and manage social media calendar aligned with marketing campaigns, launches, and events.
Content Creation and Curation:
- Create, curate, and manage high-quality, engaging content tailored to each social media platform (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Work with internal creative teams, graphic designers, and videographers to ensure all content aligns with the brand voice, visual identity, and marketing goals.
- Develop and maintain a content schedule for posting across platforms, ensuring consistency and quality.
Community Management:
- Engage with followers and respond to comments, messages, and mentions promptly and professionally.
- Build relationships with key influencers, brand advocates, and followers to increase brand loyalty and advocacy.
- Monitor and manage brand reputation through social listening to track sentiment and address any potential issues or crises.
Paid Social Media Campaigns:
- Plan, execute, and optimise paid social media campaigns to drive brand awareness, lead generation, and conversions.
- Collaborate with the paid media team to create targeted ad campaigns, including audience segmentation, ad creatives, and budgeting.
- Track and report on the performance of paid campaigns, adjusting strategies to maximise ROI.
Analytics and Reporting:
- Monitor, analyse, and report on key metrics (engagement, reach, impressions, conversions, etc.) for organic and paid social media efforts.
- Use insights from social media analytics tools to refine strategies and content to improve overall performance.
- Conduct competitor and market analysis to identify opportunities for growth and differentiation.
Collaboration and Cross-Functional Coordination:
- Work closely with brand marketing, PR, product, and customer service teams to ensure cohesive messaging and support for broader marketing initiatives.
- Collaborate with other departments to share social media insights and leverage social channels for company-wide initiatives.
Requirements
Candidate Must Have:
- 3-5 years of proven experience in social media management or digital marketing.
- Strong understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) and their best practices.
- Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.) and analytics tools (Google Analytics, Facebook Insights, etc.).
- Knowledge of paid social media advertising and optimisation.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Strong organisational skills and the ability to manage multiple tasks and campaigns simultaneously.
- Ability to interpret data and analytics to inform content and strategy decisions.
Key Competencies:
- Creativity: Ability to generate innovative content ideas that align with brand objectives.
- Analytical Thinking: Proficiency in analysing metrics and adjusting strategies based on performance.
- Communication: Strong interpersonal skills to collaborate with cross-functional teams and engage with social media audiences.
- Project Management: Skilled in managing multiple projects, deadlines, and social media channels effectively.
- Adaptability: Stay current with changing social media trends and platform updates.
Additional Requirements:
- Experience in community management and influencer outreach.
- An interest in crypto.
- Demonstrated success in collaborating with cross-functional teams.
- A portfolio showcasing successful social media campaigns and their impact.
- Expertise or above-average skill in analytics and reporting.
- Strong project management skills.
Nice to Have:
- A Degree in Marketing, Communications, or a related field.
- Exceptional time management and independent work skills.
- Passion for the Busha mission and the cryptocurrency sector.
- Strong problem-solving and communication skills.
- Ability to work with minimal supervision while meeting benchmarks.
- Team player with a knack for effective communication.
- Prior experience in the cryptocurrency industry is a plus.
What We Offer
- Progressive remote work policy
- Competitive salary
- Learning and development plan
- Health insurance & pension
- Work tools and gadget that works for you
- A collaborative and inclusive culture.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Social Media Manager (Remote) at Zenith Lane Investments
Zenith Lane Investments is dedicated to providing exclusive access to investment opportunities in the United States. Our expertise spans across real estate, business development, and the acquisition of existing businesses.
We are recruiting to fill the position below:
Job Title: Social Media Manager
Location:Lagos (Remote)
Employment Type: Full-time
Job Category: Marketing
Description
- We are a fast-growing start-up investment firm specializing inreal estate. As we build our brand and expand our reach, we’re looking for a dedicated Social Media Manager to join our team.
- This is an exciting opportunity to help establish our presence across multiple social media platforms and engage with our audience through creative and impactful content.
- As ourSocial Media Manager, you will be responsible for creating, curating, and managing published content across platforms like Facebook, Instagram, LinkedIn, and others.
- Your role will involve building our social media strategy from scratch, driving engagement, and increasing brand awareness. You will work closely with leadership to develop messaging and marketing that aligns with our company’s vision and goals.
Key Responsibilities
- Set up and manage our social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Create and curate engaging, high-quality content (posts, images, videos) tailored to each platform.
- Develop and implement a social media strategy to grow followers and boost engagement.
- Monitor, analyze, and report on social media performance, providing recommendations for optimization.
- Stay up-to-date with social media trends, tools, and industry best practices.
- Collaborate with other team members to align content with business goals and campaigns.
- Manage online interactions and respond to comments or inquiries.
Requirements
What We’re Looking For:
- Interested candidates should possess a Bachelor’s Degree with 2 years experience.
- Proven experience as a Social Media Manager or similar role.
- Expertise in content creation and social media management tools.
- Strong understanding of digital marketing and real estate investment (preferred but not required).
- Excellent communication skills and attention to detail.
- Ability to work independently and take initiative in a start-up environment.
- Creative thinking and ability to develop engaging content.
What We Offer
- Salary: N150,000 – N200,000 / Month and a commission structure based on performance.
- A long-term opportunity with room for growth as our company expands.
- Flexibility to work remotely.
- A collaborative and supportive work environment where your creativity can shine.
Application Closing Date
30th September, 2024.
How to Apply
Interested and qualified candidates should send their Applications to: career@zenithlane.com using the Job Title as the subject of the email.